Utah product studio · brand · design · build

From idea to launch. Branding, websites and apps—all under one roof.

Storey designs your brand, designs the product, and builds the app — end to end. No juggling a brand agency, a design studio and a dev shop. No momentum lost in the handoffs.

MomTribe: full rebrand + native app in 7 weeks. Three to rebrand, four to build — one senior team the whole way.

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Storey
Design that ships.
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Live on the App Storev1.0 shipped
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The problem

Great products die in the handoffs.

The brand agency hands off to the design studio, who hands off to the dev shop — and each one blames the other while your timeline slips and your vision gets watered down. Three contracts. Three kickoffs. Three chances for it to fall apart before anything ships.

The Storey difference

Three vendors, or one team.

The same work, without the friction that eats your budget and your calendar — and with the incentive finally on your side.

The usual way

Three vendors

  • Three contracts, three kickoffs, three invoices
  • Brand and product drift out of sync
  • Weeks lost in handoffs and re-explaining
  • Finger-pointing when something breaks
  • You become the project manager
The Storey way

One team

  • One contract, one team, one point of contact
  • Brand → design → build in one continuous flow
  • Nothing lost in translation — we own it all
  • One timeline, and we hold it
  • You stay focused on your business

And the meter runs the right way. Hourly agencies earn more the longer they take — slowness quietly pays them. We work at one fixed price, rewarded for shipping fast. For once, speed is on your side.

The Storey Method

One idea. Thoughtfully carried all the way through.

01

Discover

We uncover the people, problems and opportunities behind the idea.

Discover — uncovering the people and problems behind the idea

02

Strategy

We turn what we learn into a focused route forward.

Strategy — turning what we learn into a focused route forward

03

Design

We shape the brand, interface and visual experience.

Design — shaping the brand, interface and visual experience

04

Build

We turn the approved design into a fast, functional product.

Build — turning the approved design into a fast, functional product

05

Launch

We test, refine and carefully release the finished experience.

Launch — testing, refining and releasing the finished experience

06

Evolve

We improve the product as your audience and business grow.

Evolve — improving the product as your audience and business grow

What we make

Everything your product needs — from one team.

Start with one piece or the whole thing. Because it's the same senior team, adding the next is seamless — no re-onboarding, no lost context.

Storey. Aa

Brand identity

Naming, logo, visual system, voice and guidelines — a brand built to scale from day one.

Positioning · Identity · Guidelines

Mobile apps

Native iOS and Android products, designed and engineered end to end — and shipped to the store.

iOS · Android · App Store

Web apps & platforms

Dashboards, portals and member platforms that are fast, reliable, and fully yours.

Product · Portals · Platforms

Marketing sites

High-craft websites that load fast and turn visitors into customers.

Websites · Landing · SEO

Selected work

One client. Brand and product, rebuilt.

MomTribe came to us as a scattered, local Facebook community. We rebranded it and built it a native app — two projects, one team, seven weeks.

Case study 01 · Rebrand3 weeks

From meetup to brand.

The old identity looked like a local mom meetup — casual maroon, a lowercase heart logo, no room to grow. It couldn't carry sponsors or the national community they were aiming for. We built a warm, premium system that scales from a local chapter to a nationwide brand.

Read the full case study →
Before
Old mom tribe logo
Old MomTribe style guide
After
New MomTribe logo
A community for moms
New MomTribe brand in the app profile
Case study 02 · App development4 weeks

From a website to a product.

Everything lived in Facebook groups and a basic website — engagement scattered, nothing owned, hard to keep members or deliver real value to sponsors. We designed and built a native app: a home for events, community, meetups, member deals, and rewards. The kind of product agencies quote at $300K — shipped in four weeks.

Read the full case study →
Before — the old website
Old utahmomtribe.com website
After — the native app
Home
Events
Community
Meetups
$300K-caliber build
10,000+moms in the community
Liveon the App Store
4 wksdesign to build
MomTribe now live on the App Store

Why it works

What you actually get.

01

One point of contact

One team, one thread, one person who owns the outcome — not a chain of vendors.

02

Faster to market

No handoff gaps. Brand, design and build overlap, so weeks come off the timeline.

03

Brand-to-code consistency

What you approve in the brand is exactly what ships in the product. Nothing gets lost.

04

Senior hands throughout

The people who scope your project are the people who design and build it.

Jess
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Who's behind Storey

Hi, I'm Jess.

For more than twenty years I've helped businesses build brands, websites, and digital products. Along the way I noticed the same pattern over and over again: every handoff diluted the original vision.

A strategist handed to a designer.
A designer handed to a developer.
Somewhere in between, the magic disappeared.

Storey exists to solve that.

I lead every project from the first conversation to the final launch. Strategy, brand identity, interface design, and development all happen through a single creative lens, ensuring every decision builds on the one before it.

No translation. No compromises. Just beautifully crafted digital products that feel cohesive from the first impression to the final interaction.

— Jess, Founder of Storey

"Placeholder quote — one or two sentences from a real client about what it was like working with Storey, in their own words."
Client name · Role, Company

Placeholder — swap in a real headshot and a real client testimonial before launch.

How we work

One partner, from idea to launch.

A single scoped engagement covers brand, design and build — and we stay on after launch. One plan, one timeline, one team, priced per project rather than per vendor.

Phase 1

Brand

Positioning and a full identity system. For MomTribe: 3 weeks.

Phase 2

Design

Product and interface designed on the brand, in reviewable loops.

Phase 3

Build

Engineered, launched, and ready to grow. For MomTribe: 4 weeks to a live app.

Ongoing

Grow

We stay on after launch — an ongoing partnership to iterate, measure and grow the product.

Book an intro call Every project is scoped on a call — you'll leave with a clear plan and timeline.

Pricing

One price, not three invoices.

A build like MomTribe runs $120K–$300K at an agency — over 2–4 months, across three vendors. As one senior studio, we start at a fraction of that, and ship in weeks. These are starting points; every project is scoped on a call.

Brand

Naming or refresh, logo, full identity system and guidelines. ~3 weeks.

from$12K
Product

An app or web platform, designed and built to launch. ~4–8 weeks.

from$60K
Full Journey Best value

Brand + product together — MomTribe's path. A $300K-caliber build, one team, ~7 weeks.

from$65K
Ongoing

Partnership after launch — iteration, new features, growth and support.

$3K/mo
Book an intro call Solo studio — only a few projects at a time. Scoping is free.

Questions

You might be wondering…

Isn't a specialist better than one team doing everything?

You get senior specialists in each discipline — they just work under one roof. Real depth in brand, design and engineering, without the handoff tax between three companies.

Can I start with just the brand, or just the app?

Absolutely. Most clients start with one phase. Because it's the same team, adding the next piece later is seamless — no re-onboarding, no lost context.

How involved do I need to be?

Lightly. You get one point of contact and clear review points — you make the calls that matter, we handle everything in between.

What happens after launch?

We don't disappear. Ongoing partnership packages cover iteration, new features and support as your product grows.

How fast can you move?

MomTribe went from old brand to a full rebrand and a live app in seven weeks — three to rebrand, four to build. Yours gets a real timeline on the intro call.

What does it cost?

Brand starts at $12K, a product (app or web) at $60K, and the full brand + product journey at $65K — one scoped number for the whole engagement, not three vendor invoices. Comparable agency builds run $120K–$300K.

Insights

Notes on building brands & products in Utah.

Practical reads for founders and teams weighing a brand, an app, or both.

Why Storey exists

One team.
Not three vendors.

Most companies building a product hire a branding agency. Then a web developer. Then an app developer. Then a marketing agency.

Four companies. Four contracts. Four kickoffs — and between each one, a handoff. That's where the brand gets diluted, the timeline slips, and the original idea quietly gets lost in translation.

Storey exists to remove the handoffs. One team that carries an idea from the first sketch to a living product — brand, design and build, under one roof.

Because the best work happens when nothing gets lost between the people making it.

Branding agency· Web developer· App developer· Marketing agency One team

Stop managing vendors. Start building.

Tell us what you're making. We'll bring the brand, the design, and the build — one team, one timeline.

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